Why does Photography cost so much?

I have been working on a post in regards to the of good photography cost and dealing with educating our clients about it for a couple days now. This morning while reading and catching up on blogs I follow, I stumbled across this gem written by Marianne Drenthe. Its a great read and written in the context of a portrait photographer, but the principles and concepts still apply no matter what aspect of the industry you are involved in. So, I have temporarily put my own post about this topic on the back burner and have presented what I found for you in its entirety (and with permission even)here.

This is a great read from Joe McNally.....even for you non-photographers out there....thanks to my buddy, Stephen Hooker for pointing out this gem that I managed to overlook on part of daily reading.

What to do when it snows in Austin, TX?

So, I am going to start this off with a bit of history. Sunday afternoon was in the low 80s. By Monday morning, the weather had dipped back down to about 50 or so. This morning I awoke to it snowing. Yes. Snowing. In Austin, TX. So what did I decide to do with the opportunity? I went and took pictures.

Last Thursday, I got my hands on a Cambo large format view camera. I didn't get much opportunity to play with it and shoot until Sunday afternoon. And even then, I only shot 2 sheets of film. I forgot how much I loved working with the view camera. There is something magical in the tilts, shifts and swings of the standards. It is a very organic and slow process. You bring out the legs and then set up either the short or long rail, then the standards and bellows. And then you start framing your image. By the time you have framed and composed your shot, you can easily have spent 30 minutes before you are even ready to contemplate loading the film and setting the aperture and shutter speed. That process alone is an art form; ie. bellows extension factor.

Accidents do happen.......

like this one on my personal vehicle this morning.

So, today we will talk about insurance I guess.

Do not skip this important step. Insuring yourself, any one you bring in for a shoot and your equipment is a necessity. It covers your butt if an accident were to occur. There are many choices out there as far as carriers go. This link will help you compare rates from different carriers. The good news is that these types of policies are a lot cheaper than one would expect. Call your agent that handles your vehicles and your homeowners policies. Find out if a general business policy suits your needs or if you need to look at also carrying an inland/marine policy.

These links should also help answer some questions and point you in the right direction:
Camera and Equipment Insurance
Business Insurance Primer for Photographers
Protecting Your Business with Insurance


The biggest suggestion I can offer in regards to insurance is make sure deductible is one that you can afford to pay in the event an accident does occur. And always go with replacement cost for all equipment.

Quick Update and other tidbits

I figured I would take advantage of the brief amount of downtime I had before I ran the last of the house to school.

This year has taken off with a bang. And hasn't let up at all.

I am enrolled in a couple classes that have re-arranged my schedule some so there has been a slight learning curve, to both mind and body. The classes I am taking this semesters are definitely some interesting eye-openers and I am sure more than a couple will spark some new posts. One of which is in draft form as we speak.

On a side note, I tweeted about this yesterday. It appears that the Harry Ransom Center in Austin, TX will now be the press photo archive for Magnum Photos.

Magnum Photos has sold its archive of more than 185,000 press prints to Michael Dell, the founder of Dell Computer, and two other investors for an undisclosed amount, the agency announced today. Under the terms of the sale, the prints were moved in December 2009 from Magnum's New York office to the Harry Ransom Center, the humanities library at the University of Texas in Austin.

The full details of the sale and how this is going to work can be found here on Magnum Photos or through PDN Online.